01
01

Designed
to Refresh.

Premium sparkling hydration beverages crafted with natural ingredients for everyday life.

01 Sparkling Yuzu Lime in a matte white 330 ml aluminium bottle

What is 01?

  • 01 is not a soft drink.
  • 01 is not an energy drink.
  • 01 is not flavoured water.
  • 01 is a premium sparkling hydration beverage.

Every bottle contains carefully selected natural ingredients, light carbonation, electrolytes and functional nutrients that support hydration without tasting like a sports drink.

Before workAfter the gymStudy sessionsWith lunchAt dinnerHouse partiesWhile travellingEverywhere

The Series

Available editions / 01 to 04

Why 01

Never a sports drink.
Always part of the day.

01 is made for the ordinary moments, the desk, the train, the table, the hour after training. Hydration you actually look forward to, without noise or promises.

Daily hydration

A glass of water, with intention.

After workouts

Electrolytes without the sports-drink theatre.

Office & desk

Something considered between two meetings.

Studying

Light carbonation, clear head, low sugar.

Travel

330 ml that survives a long day.

House parties

An alcohol-free option nobody apologises for.

Restaurants

A drink that belongs on a set table.

Everyday lifestyle

Never a sports drink, always part of the day.

Still life of yuzu, lime and fresh herbs on a sand-coloured surface

The studio approach

We don't brew.
We formulate.

One Studios treats what you drink as a design problem. Every ingredient earns its place, nothing is added to be decorative, and taste always comes first.

Read the manifesto

Ingredients

Real fruit, botanicals and natural mineral water. What's inside is the product, everything else is packaging.

Fresh yuzu and lime on a warm sand surface
Yuzu & Lime
A halved ripe peach with blossom
Peach & Blossom
Lychee fruit with fresh mint
Lychee & Mint
Blood orange and pink grapefruit slices
Blood Orange & Grapefruit

Brand principles

01 is a premium sparkling hydration beverage. This is what that means.

  • Naturally flavoured01
  • Low sugar02
  • Natural mineral water03
  • Light carbonation04
  • Functional electrolytes05
  • Essential vitamins06
  • No artificial colours07
  • No artificial flavours08
  • No preservatives09
  • Vegan10
  • Modern minimalist design11
  • Same iconic bottle shape across the entire collection12
  • Each flavour identified by its number and signature bottle colour13

A note on the bottle

330 ml, matte finish, black cap, one shape across all four editions, distinguished only by number and colour. It keeps the drink cold and out of the way. That's all it needs to do.

Stay in the archive

Occasional notes on new editions, materials and process.