About 01
A drink that tastes like it reads.
01 is a young beverage project by One Studios. The goal: give people a sparkling drink made from natural ingredients, and an ingredient list that needs no explaining.
Founder
Peter Sager
Peter started 01 because every brand out there is loud: wildly colourful packaging covered in claims, icons and small print. He wanted the opposite, one calm bottle that fits any event, and a drink that wins on taste, not on looks.
Stuttgart area, Germany
Where we are
First release, 2026
The first four flavours are in production and we are talking to cafés, studios and offices who want to stock them. If you would like to carry 01 or taste it before everyone else, just get in touch.
- No sugar rush, no additives, no marketing noise
- Natural ingredients, fully declared on every bottle
- Made in Germany, 330 ml, four flavours
Why 01
Honest, not overloaded.
Most drinks lean on sugar, function claims or loud packaging. 01 goes the other way: fruit, water, carbonation. Nothing that needs a footnote. What is inside the bottle is the product, the bottle is just how it travels.
Get involved
Stockist or drinker?
We are looking for places to stock 01 and for people to taste early batches. Both take less than 20 minutes and help us sharpen the range exactly where it matters.